Digital Twin of the year 2021

We were delighted to win the first ever Digital Twin awards beating over 40 countries with our Aberdeen FC Virtual Stadium.

Following a consultation with the marketing and retail team at Aberdeen FC their initial brief to create a Virtual Shop of the newly refurbished club store evolved into a truly immersive interactive showcase of Aberdeen Football club - We called it the ‘Virtual Stadium Experience’.

The experience contains beautiful 360 drone images of the stadium, fans can view their seat position in the stadium stands, explore the hospitality areas, visit and shop the club store even purchasing tickets to matches whilst they are there. Fans can even get a players eye view whilst walking on the pitch and standing in the centre circle!

The full experience has been viewed over 10k times, and has had a reach of over 1m, but that’s not all the tour was recently nominated for the prestigious Digital Twin Awards, and selected by a team of experts to make it into the public vote progressing to win the main award ‘Digital Twin of the Year’ with over 50% of the public votes beating over 40 countries.